I'm Shipra Bhatt, a fractional CMO based in Dubai, working with F&B, B2B and consumer brands across the UAE, India and Africa. 20+ years leading marketing and insights for brands like KFC took me across MENA, India, Turkey and Eastern Europe. Now I do it for founders — from pre-launch brands to 100M USD businesses alike.
I step in to replace scattered activity with a clear strategy, stronger execution, and a marketing engine built to keep growing, even after I step out. Most brands aren't short on marketing. They're short on someone owning it.
Great marketing isn't about being everywhere. It's being unmissable in the few places that matter. I'm not here to agree with your plan. I'm here to ask the harder question, then help your team answer it in market.
KFC, Pepsi, Nestlé, Frito Lay, Almarai, Americana, airtel, Dabur, Danone, Simpli, Shahab Ahmed General Trading and Curefoods — across F&B, QSR and consumer categories in the UAE, wider MENA and India.
1:1 sessions on your real problem — pricing, positioning, a stalling funnel. Outside judgement and a way forward your team can execute on Monday. Output: decisions, not decks.
Four months, hands on. I take the seat for a fixed run: install process and rigour, build or hire the team, set the brand plan and strategy, and tighten what already works. Output: a machine your team can carry forward.
Long-term ownership of marketing — direction and execution, with a seat at the leadership table. New customers, new markets, KPI discipline and capability building for the team you already have. Output: a marketing function that compounds.
Sprints, workshops and board-level reviews, shaped to the brief.
Reworked the menu and pricing architecture for a burger brand: removing duplication, sharpening bundles, improving margins, and making the ordering journey easier to navigate.
Led a complete brand revamp across positioning, identity, website, content and trade touchpoints. Hired the marketing team, built internal capability, and created a 12-month roadmap the team now runs.
Created the go-to-market strategy for a bootstrapped brand: defining the priority consumer, shaping the launch proposition, and building pre-launch digital campaigns. Also guided packaging and product decisions.
TEDx speaker. R.E.D. Award for global marketing effectiveness. R.E.D. Innovation Award 2024. Speaker of the Day, DMAT Confex Dubai. Fastest new product development pipeline. 20+ years across MENA, India, Turkey and Eastern Europe; 30+ brands.
Choose one of four ways to work together — Strategic Advisory, Interim CMO, Fractional CMO, or a Customised Consultation — and I'll come back within two working days with a shape and a price.
Fractional CMO — advisory, interim and ongoing. Serving F&B, QSR, B2B and consumer brands in Dubai, the UAE, India and Africa. LinkedIn · Industry mentions · Fractional CMO FAQ